When Casey Davis told his parents he was going to leave college to design and sell his own jeans, they were just a little bit skeptical, especially since their son had absolutely no background in the fashion industry.
His lawyer father emphasized the importance of getting a college degree but Davis dropped out of Clemson University to come back to San Mateo with one mission in mind — to design the world’s most comfortable jeans.
His sueded denim jeans are lined with Mulberry silk, the queen of fibers, and right now there are only about 24 pairs of them currently in existence.
He calls them McMacular, which is not a real word but rather a phrase his older brother used in their youth to describe all things awesome.
Now, Davis is hoping his campaign on Kickstarter will help, well, kick-start the brand and turn the idea into a full-fledged company.
He is looking to raise $20,000 by selling 160 pairs of the high-end jeans at $125 a pop with silk that keeps you cool in the summer and warm in the winter.
Eventually, McMaculars will sell for more than $200 each and, although you can put them in the washing machine if you choose, Davis suggests you dry clean them only.
Are they really the world’s most comfortable jeans?
“I believe they are,” he told the Daily Journal.
Davis, 23, believes in being bold and has 3,000 yards of denim waiting to be cut into McMaculars at a factory in China, one he found himself after contacting established designers in New York City.
He wanted to make the jeans locally but there is only one fashion house in San Francisco that can even make them and the cost would be too great, he said.
Davis is all about the details from the double-needle stitching to the size of the label to the legal specifications for care labels and the logo — it all matters.
He has also learned to be a good delagator since he really does not know how to sew.
“I never thought I would be a clothes designer. I delegate everything,” said Davis, a Burlingame High School graduate.
He studied landscape architecture and business at Clemson after spending a year at the College of San Mateo.
He calls McMaculars rugged yet luxurious and understands the high price tag might be a turnoff to some.
“They are not for everybody,” he said.
Davis is hoping the company will survive for the long term but understands that may depend on who his investors are.
He does know one thing, though, his father loves the jeans.
“They thought, I’m sure, that I was a little crazy but when I articulated what I imagined the journey would look like they have been totally supportive,” he said.
His friends are also impressed he has started his own company and has taken it this far.
But for Davis, he said anyone can do it, you just have to take the risk.